Our recent project involved the grand opening of a new bar at Wine Warehouse. We managed promotion, event production, PR, and creative elements to ensure a spectacular and unforgettable launch.
we know the rules like a pro, so we can break them like artists
Extensive Media Coverage
Secured significant media attention with features in top local publications, restaurant publics, and gastro expert reviews, enhancing the bar’s visibility and reputation.
31+ publications.
Restaurant Award Nominations: GQ Russia, Sobaka.ru, WHERETOEAT, SPOON GUIDE.
Total Media Audience Coverage - 1 544 035.
High Attendance
Created a dynamic and engaging opening event that highlights the new bar and draws a diverse and influential crowd including bloggers, media representatives and wine enthusiasts.
Developed the theme "New Wines - New Rock Stars," integrating wine stations styled after legendary rock bands like Nirvana, RHCP, Gorillaz, Iron Maiden, Radiohead, and Prodigy.
Organized the BACKYARD PARTY with popular Dj’s in the parking lot.
Provided branded T-shirts for guests who purchased wine, along with the opportunity to customize wine labels with designs from a calligrapher artist.
Social Media Buzz
Generated substantial social media engagement through influencer partnerships and live event coverage, increasing the bar’s online following and reach.
25+ publications in the profiles of opinion leaders.