NIAMOURI
Georgia (tbilisi)
Niamouri
Our project with the luxury jewelry brand Niamouri involved a comprehensive and multifaceted marketing strategy designed to enhance the brand’s prestige and reach within the high-end market: website redesign, website development, website analytics, traffic analytics, paid advertising (Facebook and Instagram), SMM, loyalty programs (implementing customer loyalty initiatives and reward programs for repeat clients), Exclusive Diamond Club & Events, content marketing, photo / video production.
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  • Elevated Brand Presence

    Enhanced the brand’s online visibility and luxury appeal.
    Revamped the website with a sleek, intuitive design that reflects Niamouri's elegance and sophistication. Streamlined the user journey to ensure a seamless and engaging browsing experience.
    Captured high-quality images of the jewelry to highlight its elegance and craftsmanship. Created engaging videos that tell the brand’s story and present the jewelry’s unique features.
  • Increased Engagement

    Developed and executed high-impact ad campaigns on Facebook and Instagram, targeting affluent audiences interested in luxury jewelry. Provided continuous support and updates to ensure optimal website performance.

    • 31K USD Sales Increase From Non-Paid Channels.
    • 2x Traffic From Social Media Channels Increase In The First 2 Months.
    • 5,83% Click Through Rate Increase On Product Pages. Improved SEP Metrics.
  • Enhanced Loyalty

    Established a private membership club - Diamond Club, offering exclusive benefits and personalized experiences.
    Developed and implemented a discount system for NIAMOURI. The system was designed to track customers’ purchase history and provide personalized benefits based on their previous engagements with the brand.
    It allowed for the seamless integration of membership tiers, where customers could unlock exclusive discounts and privileges as they progressed through different levels based on their purchasing patterns and loyalty to the brand.
    The personalized benefits and rewards encouraged repeat purchases and created a sense of exclusivity, strengthening the bond between the brand and its clientele.
    The membership and discount system, which highlight NIAMOURI’s dedication to delivering an exceptional customer experience, helped to improve brand reputation.
  • Successful Events

    Organized prestigious events to engage top clients and showcase Niamouri’s collections in an exclusive setting. Unforgettable experiences were created that engaged and delighted Niamouri's clients, fostering deeper brand loyalty and enhancing the brand's luxurious image.
    Achieved high levels of engagement and positive feedback from clients who attended the events, leading to increased word-of-mouth promotion.

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